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Discover why you should create a LinkedIn Company Page for your organization and how to use your Page to attract new customers, employees, and followers. Step #1: Download the FREE Ultimate Guide to LinkedIn Company Pages 7 Ways to Improve Your LinkedIn Company Page Are you using your LinkedIn company page to its full potential? LinkedIn company pages let you provide value to your audience while giving them the chance to engage with your business and establish your business as a credible, trusted option. 7 Ways to Improve Your LinkedIn Company Page: https://www.socialmediaexaminer.com/7-ways-to-improve-your-linkedin-company-page How to Create a LinkedIn Page Connect with clients, employees, and the LinkedIn community. To get started, choose a page type to create on LinkedIn at: https://www.linkedin.com/company/setup/new

PRO TIP: Cover UPC labels with the FNSKU label Amazon provides when creating an Amazon FBA inventory shipment! The FNSKU label is how Amazon tracks inventory in their warehouses and online systems. We buy our UPC codes for creating Amazon private label product listings from upcs.com Watch the tutorial videos below and continue learning in our modMBA.com course bundle!

You can monitor the performance of your YouTube videos, YouTube channel, and other YouTube assets via YouTube Analytics. Navigate to your YouTube channel’s YouTube Analytics page: https://studio.youtube.com/?csr=analytics Focus on WHAT video topics gets the most engagement and create more like them. Click on the AUDIENCE tab to see what type of person is watching your videos. You can use this data to cater future videos to this audience and use it to create laser-focused ads on social media sites, etc. How to Read Your YouTube Analytics YouTube Analytics Explained: A Basic Tutorial for Beginners YouTube Analytics Basics You can use analytics to better understand your video and channel performance with key metrics and reports in YouTube Studio: https://support.google.com/youtube/answer/9002587 Overview The Overview tab shows you a summary of how your channel and videos are performing. The key metrics card shows your views, watch time, subscribers, and estimated revenue (If you’re in the YouTube Partner Program). In this tab you’ll also see reports for: Typical performance: A comparison to your latest video to your channel’s typical performance. Top videos: Your recent videos ranked by views. Realtime: Your performance over the last 48 hours or 60 minutes. Latest videos: Your performance from your 10 latest videos. Stories: Your performance over the last 7 days from your latest Stories. *At the video level, you’ll see key moments for audience retention and your Realtime report. Reach The Reach tab gives you a summary of how your audience is discovering your channel. The key metrics card shows your impressions, impressions click-through-rate, views, and unique viewers.In this tab you’ll also see reports for: Traffic source types: How viewers found your content. External: Traffic from websites and apps that embed or link to videos from your channel. Suggested videos: Traffic from suggestions that appear next to or after other videos and from links in video descriptions.These videos could be your own videos or someone else’s. Impressions and how they led to watch time: how many times your video’s thumbnails were shown to viewers on YouTube (Impressions), how frequently those thumbnails resulted in a view (Click-through rate), and how those views ultimately led to watch time. Playlists: Traffic from the most-watched playlists that include your videos. YouTube search: Traffic from search terms that brought viewers to your content. Engagement The Engagement tab gives you a summary of how long your audience is watching your videos. The key metrics card shows your watch time and average view duration.In this tab you’ll also see reports for: Top videos: Videos with the most watch time over the last 28 days. Top playlists: Playlists with the most watch time over the last 28 days. Top videos by end screen: Your channel’s most effective end screens over the last 28 days. Top end screen element types: Your channel’s most effective end screen element types over the last 28 days. Top posts: Your top Community posts over the last 28 days. *At the video level, you’ll see reports for audience retention, likes (vs. dislikes), and end screen element click rate. Audience The Audience tab gives you a summary of the sort of viewers watching your videos. The key metrics card shows your returning & new viewers, unique viewers, subscribers, and total members. In this tab you’ll also see reports for: When your viewers are on YouTube: Your audience’s online activity across your channel and all of YouTube. Data is based on your viewers across all devices in the last 28 days. Subscriber bell notifications: How many of your subscribers get all notifications from your channel. The tab also shows and how many can actually get those notifications, based on their YouTube and device settings. Watch time from subscribers: Your audience’s watch time divided between non-subscribers and subscribers. Age and gender: Your audience by age and gender. Data is based on signed in viewers across all devices. Other channels your audience watches: Your audience’s online activity across other channels on YouTube. Data is based on your viewers across all devices in the last 28 days. Other videos your audience watched: Your audience’s online activity outside of your channel. Data is based on your viewers across all devices in the last 7 days. Top geographies: Your audience by geography. Data is based on IP address. Top subtitle/CC languages: Your audience by subtitled language. Data is based on use of subtitles/CC. *At the video level, you’ll see reports for watch time from subscribers, top geographies, top subtitle/CC languages, and age and gender. Revenue If you’re in the YouTube Partner Program, the Revenue tab helps you track your earnings on YouTube. The key metrics card shows your estimated revenue, RPM, and playback-based CPM.In this tab you’ll also see reports for: Monthly estimated revenue: How much your channel has earned in the last 6 months. For ongoing months and months without finalized payments, revenue is estimated and subject to change. Revenue sources: How you’re making money with YouTube. Transaction revenue: Estimated net revenue from transactions, such as paid content and Super Chat. The estimate includes deducted partner charged refunds for the selected date range and area. Top-earning videos: Videos with the highest estimated revenue for the time period. Ad types: The format of the ad and its buying platform. This breakdown is only available for YouTube ad revenue and impression-based metrics. *At the video level, you’ll see reports for revenue sources, transaction revenue, and ad types. Continue Learning Get access to ALL of our top-rated Coursenvy courses at: http://modmba.com Download the FREE Guide to Creating, Promoting, and Optimizing Your Video Content: The Ultimate Guide YouTube Marketing

Teikametrics | The worldʼs only Sponsored Products automation software Like most Amazon sellers, I started out managing EVERYTHING myself. Including product research, inventory management, sponsored product ad building/managing, listing optimization and more! Then I slowly started to outsource these tasks to actual virtual assistants via Upwork or by using various third-party software. Then I stumbled upon Teikametrics (who offer a FREE audit of your Amazon listings/ads)! CLICK HERE TO CLAIM YOUR FREE AMAZON AUDIT Top Amazon sellers trust Teikametrics for a data-driven approach to scaling their Amazon businesses for growth through software and a team of Amazon experts. Plus Teikametrics is the ONLY third-party software Amazon endorses! I am a huge fan of the Teikametrics’ Sponsored Products Optimizer (FREE trial affiliate link). This software is the worlds only application that manages campaigns, automates keyword actions and automatically adjusts bids through powerful machine learning automation. Teikametrics Flywheel Teikametrics Flywheel optimizes your Amazon advertising using your organic and ad product data to increase total profitability! We at Coursenvy understand that growing a successful Private Label business on Amazon is both very tough – yet extremely rewarding. We’ve taken you through the basics as well as advanced practices to be successful on Amazon yet we know it’s an ever-evolving process. We’ve always recommended our friends at Teikametrics before but we are even more excited to re-introduce them to our followers because they’ve just released their next generation solution, Teikametrics Flywheel. One thing that’s becoming much more of a necessity is to leverage Sponsored Product Advertising on Amazon. But first, it’s important sellers truly understand the purpose of advertising in the first place. The goal of advertising is to spend the optimized ad amount which will drive even more organic sales. In other words, investing in advertising will drive even more overall sales growth! Essentially, leveraging advertising automation via Teikametrics Flywheel to achieve this goal boils down to an actionable three-step process: 1. Use sales data to improve and automate your advertising -We take multiple data points (Total Profit, Total Revenue, Total Ad Revenue, Total Ad Spend, COGS, Amazon fees) from your sales to optimize your Amazon advertising and create momentum for your business. 2. Optimize your ads with Flywheel data science and machine learning -Using next-gen machine learning the Flywheel algorithm optimizes ads to lower costs and improve conversion. 3. Increase sales, reviews, and organic traffic -Find more buyers for your products through increased reviews, sales rank and organic traffic. Simply put, Flywheel helps you spend less on advertising, generate more profit, turn your inventory faster and gives you ASIN level metrics in a simple and actionable format. If you are advertising, we suggest you have a chat with them. They’re offering exclusive early access to their new Flywheel solution as well as a FREE audit by an Amazon Expert – a no brainer if you’re looking to take your business to the next level. Teikametrics 101 Teikametrics = Automation We stay ahead of our competition on Amazon with the power of AUTOMATION! Teikametrics Sponsored Products Optimizer service features include: Create targeted campaigns for success Never go alone again. Our experts will help you create advertising campaigns to meet your individual business goals. Discover profitable keywords Stop wasting time in spreadsheets. Our software is constantly finding profitable keyword opportunities from Amazon and doubling down on those winners. Set your bids on auto-pilot Never adjust a bid again in Seller Central. Let our algorithmic automation get you the best placement for max profitability. Keyword actions at the click of a button No uploading or copying and pasting. Complete all your keyword tasks in our easy to use dashboard. Get a FREE Trial of the SPONSORED PRODUCTS OPTIMIZER at: https://go.teikametrics.com Teikametrics offers marketing services for brands selling on Amazon Teikametrics is an all-in-one software platform that helps retailers win on Amazon. It’s simply indispensable for high-volume Fulfillment By Amazon (FBA) sellers looking to grow and scale their businesses. Teikametrics’ suite of tools and services helps you on both the front end (driving traffic and visibility) and the back end (improving operational efficiency) of your FBA business. Data is powerful, but it’s meaningless unless you know how to use it. The configuration is tricky and time-consuming. Mistakes can cost you thousands of dollars. That’s where Teikametrics come in – they’ll examine your pain points, create a strategy, and customize settings using their extensive eCommerce experience. STEP BY STEP TEIKAMETRICS SPONSORED PRODUCTS OPTIMIZER HOW TO GUIDE SP Optimizer: Introduction to the Dashboard How does value-based bidding work? Rather than simply ‘chasing’ your ACoS, Value-Based Bidding monitors the number of impressions, clicks, conversion rates, number of orders, and the average revenue per order. When you set your ACoS Target, the algorithm understands the percentage of the product’s sales price you are willing to commit to buying clicks. Simply put, it sets your bids to make sure you don’t over-bid and lose money, or under-bid and lose sales. How to Set ACoS Targets for Campaigns in the Teikametrics Sponsored Products Optimizer The ACoS Target indicates the percentage of sales you are willing to spend on advertising. The higher your ACoS Target, the more aggressive the bidding algorithm will be, and the more likely you are to increase exposure and generate sales. With a lower ACoS Target, margin is the primary focus, and you may sacrifice sales from more expensive clicks. If you are looking to improve efficiency, we recommend setting an ACoS target that is within 10 points of your campaign’s current performance to prevent throttling sales volume. At what level do I set the ACoS Target? This target can be set at the campaign level. This allows you to set targets based on the objective of a specific campaign and the margin profile of the underlying products. For example, if you are launching a new product your threshold for ACoS may be higher as you invest in generating traffic and collecting data. As a product matures, your focus may shift to profitability, and you may be less willing to commit a large percentage of sales to advertising. What happens to new campaigns? When you create a new campaign, it will be flagged in the “Campaign Performance” tab. You will need to create an initial target before bid automation will run for that campaign. How often should I update my Targets? We recommend reviewing targets every 2-4 weeks. The target is just that – a target. Bid optimization is an ongoing effort in which the algorithm is constantly ingesting new data and honing in on your objective. Across hundreds of sellers, we see the average ACoS come in at ~18%. This is across all categories, margin profiles, and seller objectives. To provide guidelines on where to start, please reference the table below: Taking Keyword Actions in SP Optimizer Ready to MASTER Amazon FBA once and for all? Join our Amazon Mastery Course: https://www.coursenvy.com/courses And make sure to check out all of Teikametrics free Amazon FBA resources/guides here: https://go.teikametrics.com And make sure to check out Teikametrics & Amazon Case Study And CLICK HERE TO CLAIM YOUR FREE AMAZON AUDIT

How do I buy a domain? What is hosting and do I need it? How to build a website… these are the common questions we at Coursenvy receive! Many people come to us very… “FRUSTRATED”… to say the least :) Don’t Scream! Building a Website Doesn’t Have to Be Brain Surgery… Too many people contact us and tell us they have a great idea, but just don’t know how to build a website or just don’t want to spend the money to pay a web developer. ARE YOU KIDDING ME?! How to Build a Website TAKE ACTION! Watch the video below to learn how to create a website in under 4 minutes!!! Claim Your FREE Domain Make sure to take advantage of our special affiliate Bluehost discount code and FREE domain to build your website at: http://www.bluehost.com/track/coursenvy What Should I Choose for a Domain Name? My #1 rule here is BRANDING CONTINUITY. I like my domain name to MATCH all my social media handles (or most) i.e. @coursenvy. So pick a few brand names, then check if the domain AND social media handles are available at a site like NameCheckr.com #2 I like domains that consist of a long tail keyword. A long tail keyword is a search term people type into search engines like Google and it consists of 2+ words in a phrase. Such as “how to build a website“… yay, I just used my focus keyword again in this blog post :) Learn more about how I find long tail keywords at: https://www.coursenvy.com/long-tail-pro How to Build a Website WITHOUT Coding My favorite, no coding required, website builder (that is drag and drop) hands down is ConvertKit, ClickFunnels, and Leadpages. Check out this blog post all about LANDING PAGE BUILDERS that require ZERO coding to build: https://www.coursenvy.com/what-is-a-landing-page How to Make Your Website Legal Does your website have an updated Privacy Policy page? If not, it is most likely outdated and not LEGAL! We’ll teach you how to be GDPR compliant via our CCPA and GDPR compliance tutorials and how to use the Terms, Disclaimers, & Privacy Policy Generator. Protect your business from fines and lawsuits in less than 30 minutes! Head over to https://www.coursenvy.com/post/privacy-policy-generator Continue Learning Create and test beautiful landing pages that generate leads and look great on any device — no web developers required: Free Landing Page Builder Get access to ALL of our top-rated Coursenvy courses at: http://modmba.com

Pinterest Analytics helps you understand your performance on the social media marketing platform of Pinterest. Pinterest Analytics tracks and displays important metrics around both paid and organic Pins. Download the Ultimate Guide to Pinterest Analytics Login to your Pinterest Business account and navigate to: https://analytics.pinterest.com Pinterest Analytics Metrics Impressions, Engagements, Pin clicks and more! Review and learn about all the Pinterest Analytics metrics at: https://help.pinterest.com/en/business/article/pinterest-analytics Pinterest Analytics: How to Improve Your Pinterest Performance How to Read & Understand Your Pinterest Analytics Pinterest Analytics + Google Analytics for Pinterest Traffic Continue Learning Get access to ALL of our top-rated Coursenvy courses at: http://modmba.com Learn how marketing on Pinterest can help you grow your business, convert more leads, and improve your website traffic. Download the Ultimate Guide to Pinterest Marketing

Congrats on enrolling in our ads management services at Coursenvy! If you stumbled onto this link by accident, click the link below to learn more about our top-rated ad agency with over 500 happy clients and to book a FREE strategy call: https://coursenvy.com/services Now it is time to provide us access to your Facebook ad account so we can work on your account! When signing up as a new client for our Facebook Ads service, we will need access to your Facebook Ad Account/Pixel and Facebook/Instagram Business Page. This is a 3-step process: Set up your Facebook Business account. Provide Coursenvy access to your Facebook Assets. Make sure your billing information is updated in your Ad Account. Step 1 – Set up Your Facebook Business Account To create a Facebook Business account, watch the following video and complete every step (make sure to add your Facebook Page AND Ad Account). PRO TIP: If someone else at your business has already created your Facebook Page, you will need to be added to the Facebook Page as an Admin before you can create the Facebook Business account. Learn how to add an Admin at: https://www.facebook.com/help/www/187316341316631 If you have created ads in the past without a Facebook Business account, you were using a Personal Ad Account. For an optimal setup, you will need to Create a New Ad Account dedicated to promoting your Facebook Business Page (again, watch the video above). You will then need to set your Business Page as the primary page for the Business account. Go to your Business Info page Click the Edit button to the right of your Business Manager Name, Identification Number, and Temporary Thumbnail Image. The Primary Page field will become a search box, enter your Facebook Business Page Name and select your Facebook Page. Click the Save button that shows up and your Business Manager Account will automatically take on the branding of your Facebook Page. Did you install your Facebook Pixel on your website yet? This is a crucial step so you can have Facebook track the people who visit your website, then you can create audiences of these visitors and RETARGET these users with Facebook and Instagram ads (i.e. “warm audience”)! Installing your Facebook Pixel requires access to your websites code, therefore you should link up with your website developer to provide them with this info. How to Create and Install a Facebook Pixel: https://www.facebook.com/business/help/952192354843755 Step 2 – Provide us Access to Your Facebook Business Page & Ad Account Facebook Reference Link — Give a Partner Access to Assets in Your Business Manager: https://www.facebook.com/business/help/1717412048538897 Once the Facebook Business account has been created, navigate to your Business Settings page and select your business (if not already). In the left sidebar, click Partners (under the Users section). Click the + Add button. Enter Coursenvy’s Partner Business ID we emailed you (if you are an ad agency and you are using this guide for your client, you can find your Partner Business ID on the Business Info section of your Business Settings page. It is labeled “Business Manager ID” (your Partner Business ID = Business Manager ID). Then click the blue Next button. In the left sidebar, click Pages. Then Select the Facebook Business Page we need access to. Make sure to toggle the option that says Admin Access. Repeat this process for your Ad Account, Pixel, and Instagram Account (all via the left sidebar in this same popup window). Select and toggle Admin Access for all these Facebook Assets we need access to. Once done, click the blue Save Changes button in the bottom right. Once done, our team should get the invitation to your Facebook Assets. We should be good to start working from there (we will request access to anything else if needed). Step 3 – Make Sure Your Billing Info is Updated in Facebook Ads Manager For all Facebook Ads campaigns you, the client, will get billed directly from Facebook. To ensure the ad account has the correct billing information, please follow the steps below: Login to your Facebook Ads Manager Go to the Payment Settings in Ads Manager In the Payment Method section, click Add Payment Method. Choose the payment method you want to add, fill in your information and then click Continue. Follow any additional instructions to add your payment method. The payment method will be saved to your account. Once you have completed these 3 steps, please reply to your account manager so we can get started on creating/scaling your Facebook and Instagram ads! Continue Learning Get access to ALL of our top-rated Facebook Ads and online marketing courses at: http://modmba.com Join our FREE Facebook Marketing Course: How to Develop Effective Organic and Paid Strategies

Instagram is one of the most powerful social media platforms to increase brand reach and drive new business, but it can be time-consuming and expensive to consistently create the type of high-quality content you need to see long-term results. Step #1: Read this post "How to Repost on Instagram: 4 Ways to Reshare Content From Other Users" Step #2: Install a reposting app like Repost App, Repost: For Instagram, Repost+ for Instagram, Repost for Instagram, or Regrann Create Original Instagram Content With Templates Save time and grow your business using these customizable templates for Instagram Posts and Stories, including templates for Instagram quotes, event announcements, and more. Download our FREE Instagram templates at: 22 Instagram Templates for Business Continue Learning Get access to ALL of our top-rated Coursenvy courses at: http://modmba.com Learn How to Create Captivating Visuals, Grow Your Following, and Drive Engagement on Instagram. Download the Ultimate Guide to Instagram Marketing

A common question I get from students is “Please compare ConvertKit VS MailChimp!” ConvertKit was built with bloggers in mind, but that doesn’t mean you have to be a blogger to love ConvertKit. This software is perfect for the small business owners, to social influencers, to podcasters, to course creators, to bloggers/vloggers, to local brick and mortars, to Fortune 500 companies and more. If you have content to share and want to capture/convert new leads/customers… then Convert Kit is perfect for you. Sign up for FREE at: https://www.coursenvy.com/convertkit-discount-code Step #1 – Claim Your FREE Book “The Complete Guide to Email Marketing” Click this link “Why I switched to ConvertKit” for your FREE book! I have partnered with ConvertKit to provide you with a FREE book on email marketing! Our best practices, advice, and some advanced strategies are compiled into the free book just for you. Why I switched from MailChimp to ConvertKit We at Coursenvy switched from MailChimp to ConvertKit as our email marketing platform because after trying several email platforms online, we found Convert Kit not only had the most friendly user interface (believe me, some are insanely overcomplicated), but Convert Kit also has the best “set it and forget it” style of autoresponders. You can build your lead capture forms once, pair each of them with an autoresponder sequence of emails… and BOOM, watch your subscriber following grow and sales flow in. Truly, the only manual email I build anymore with Convert Kit is the newsletter. ALL other emails were built once, optimized, then became our evergreen email list builders! Get the automation and email marketing tools you need to grow your blog and business with ConvertKit, just click the banner below to learn more! Convert Kit Landing Pages ConvertKit provides various landing page templates for you, but if you prefer building your own right on your website, make sure to check out our constantly updating post on examples of the BEST landing pages we have discovered online! Just head over to: https://www.coursenvy.com/landing-pages Email Subject Lines Common search terms in Google include “best email subject line”, “highest open rate email subject” or “email subject lines that get opened”. We have A/B split test 1000’s of email subject lines and have found many duds and many winners! Check out our favorites at: https://www.coursenvy.com/best-email-subject-lines Do I Need Email Automation? In order to scale and grow your business, Automation is REQUIRED! You can only do so many tasks and if you are a lean startup with few employees, you can’t be wasting their time MANUALLY replying to new subscribers/customers. Use email to construct tailor-made marketing/sales funnels for your businesses to drive recurring sales and consistent subscriber growth. The most successful bloggers/businesses learn about marketing automation early on – and stick with it long term. Here are a few common marketing workflows professional bloggers and businesses use ConvertKit to automate: Automated Product Pitches: Easily offer a sign-up incentive (like a free chapter, tutorial, or bonus meal plan) – then automatically deliver a pre-written drip-email course pitching the product to your new subscriber. If somebody purchases your product, automatically move them to a special customer list to communicate directly with them. This is nice because you are always pitching your product rather than waiting for launches. Automated Product Launches: Create and send a pre-launch email sequence to your list. Open up the product for sales using a service like Gumroad. Use either broadcast emails our another pre-written course to send launch week emails. Automatically halt marketing communications to people who’ve purchased your product. Automatic Subscriber Onboarding: Create a custom onboarding course that every new subscriber goes through when they sign up. This helps acquaint new subscribers with your brand messaging, product/service lineup, and value proposition. That way, everybody is on the same page – and people who are having 2nd thoughts have a chance to unsubscribe. The value of your list can only go up once you have good onboarding in place! Automated Webinar Promotion: Create beautiful, high-converting registration pages. Schedule a broadcast message to let people know you’re going live. Send well-timed follow-up emails via course or broadcast. Automatically halt the sales pitch sequence for subscribers who decide to purchase your product. ConvertKit will help you automate your most profitable marketing activities so you can spend less time operating marketing tools and more time on the things you love. ConvertKit Integrations No matter what kind of website you have, ConvertKit most likely has an integration tool for you, including: -eCommerce + Payment Portals -Lead Capture -Membership + Course Sites -Webinar Services -Surveys + Forms -Website Platforms (like WordPress and Squarespace!) -Scheduling -Giveaways -Zapier (through Zapier you can connect hundreds of services to ConvertKit) Check out all the integration tools ConvertKit offers by clicking here: https://convertkit.com/integrations Why Convert Kit? We have tried all the email marketing platforms out there… everything from AWeber, to MailChimp, to Get Response, to Constant Contact! After my ConvertKit review, it came down to one thing… it is SIMPLE! ConvertKit has a super-friendly user-interface that allows you to AUTOMATE nearly everything you would ever want to in your email marketing! ConvertKit lets you build fully customizable and responsive lead capture forms (hands down the best mobile view for forms and emails). Then once people subscribe you can drip email (auto email them via “sequences”) content slowly over a schedule you decide! ConvertKit also makes segmenting your email lists easier than ever by allowing you to group and save emails by metrics you want (past purchases, initial form sign-up, etc.) But that said, everyone has different needs… so at minimum, I suggest you give ConvertKit a try with this FREE demo trial: https://coursenvy.com/convert-kit/ How To Use ConvertKit: https://youtube.com/playlist?list=PLOQ9AyTAfttFjsZr8MJf99Gm4eqes9nHk Congrats, You’re a ConvertKit User… Now Check Out These GREAT Resources Convert Kit Has to Offer! -Email Marketing Best Practices: https://convertkit.helpscoutdocs.com/collection/56-best-practices -ConvertKit FAQ’s: http://help.convertkit.com/article/383-frequently-asked-questions MASTER Convert Kit and Email Marketing from A-Z with our Mastery Course We loved our transition to Convert Kit so much, we created a course about it! Join now at: learn.coursenvy.com And make sure to sign up for your FREE DEMO of Convert Kit here: https://coursenvy.com/convert-kit (Advertiser Disclosure https://www.coursenvy.com/terms) BONUS ⭐ TOP 3 SALES FUNNEL SECRETS ⭐ My top 3 secrets to creating a lead generation sales funnel that converts are… https://www.coursenvy.com/what-is-a-landing-page

Congrats on completing our #1 rated Facebook Marketing course and Social Media Marketing course. If you have not completed those courses and found this page because of our awesome SEO skills… you can join them in our course bundle program modMBA.com So you want to start a digital marketing agency? Assuming you took our courses or you have marketing skills already… the first step to starting a Social Media Marketing agency or any advertising agency is getting your FIRST client. When starting out with your new advertising business, if you don’t have any former clients that will act as a reference for you, you will be hard-pressed to expect a new client to just hand over money to you! So you will need to GET CREATIVE to get that first client and coveted “case study”! But first things first, you need properly set up your business. How to Start a Business Many of our students overlook the “business” part and want to jump into the “fun” stuff like selling and working with customers. But, you need to conduct some research and do some planning before jumping in headfirst. So, how do you start a business then? Market Research Research your competitors and speak with potential customers. Your goal is to use this info to find a competitive edge for your business. Is there an opportunity and enough demand for your business idea? Is there a void in the market you can fill? Business Idea Generation Watch this video to get the business idea juices flowing: https://learn.coursenvy.com/courses/modmba/lectures/14021489 Business Plan Your business plan is the “roadmap” for how to run and grow your business. This can include: Company Name Company Logo Executive Summary: A brief description of your business (include what problem you solve). What value proposition does this business provide? What key features of your business make it unique? Mission Statement — EXAMPLE: Tesla’s mission statement: “To accelerate the world’s transition to sustainable energy.” Team Market Analysis: Research your competition, how will your business differentiate, market size, trends/data about market growth, target customer, what products and/or services will you offer, etc. Financials Check out these resources for Business Plan examples: https://www.bplans.com/sample-business-plans Pitch Deck Build your business pitch deck using PowerPoint or Google Slides! There is no wrong or right way to build your pitch deck. A pitch deck is basically a visual presentation of your business plan. What do Apple, Airbnb, Dropbox, Zappos, and Google all have in common? Sequoia Capital has invested in all of them! Want to add your startup’s name to that list? Follow “Sequoia Capital’s Pitch Deck Structure” to see what they look for when you pitch them: https://www.sequoiacap.com/article/writing-a-business-plan Get Funded No matter what your business is, you will need capital to get the ball rolling. This includes marketing, employees, operational costs, etc. etc. Creating your business plan will help you estimate and factor costs appropriately. Your best bet is to bootstrap your business with your own cash as long as you can. While working on a shoestring budget, you should also allocate 30-60 minutes per day to pitching investors, venture capitalists, and entering pitch competitions, such as: modMBA.com While working on the business is important, getting money to fund growth and keep the lights on is equally important! Business Structure I am not a CPA. I am not a lawyer. So you should hire a local professional to help you decide on your perfect business structure. This is a HUGE decision that can affect your tax bill, personal liability, and income for years to come! That said, DISCLAIMER — NOT FINANCIAL ADVICE, our tax accountant helped us set up our business as an LLC – S Corp and use Gusto.com for payroll. Our accountant also helped us set up our employer identification number (EIN), which is required for opening a business bank account and paying business taxes. Apply for an Employer Identification Number (EIN) Online: https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online Also, speak with a business lawyer about applying for licenses and permits. They will know what you need for your business (which varies by industry, state, and other factors). Finally, contact local business insurance companies to get quotes for insuring your business. How to Select a Business Name Grab a piece of paper and write down 5-10 potential business names. Research Google for your business names. Is someone else using your business name already? Is the “.com” website available? Are the social media handles available? I use https://namechk.com And make sure to check that there is NOT a LIVE trademark on the United States Patent and Trademark Office website for your brand name: https://www.uspto.gov/trademarks/search (click the “Search our trademark database (TESS)” button) Make sure to secure your FREE Domain Name at: https://www.coursenvy.com/free-domain How to Start a Business Course Bundle We cover this all more in-depth in our “How to Start a Business” course bundle, the modMBA.com How to Start a Digital Marketing Agency + Get Marketing Clients To get initial clients for your digital marketing agency, you will need to prove your worth! The easiest way to do this is working for free (or on commission only) in order to build out some case studies and work examples. Without a case study, nobody is gonna shell out thousands of dollars for your ad agency payment. You will need to work for one client for free or create your own brand to use as a case study. Have a look at our digital ad agency sales page: www.Coursenvy.com/Services (the key is to screenshot and document EVERY piece of data, KPI, metric, etc. you can for your case study) We include endless case studies to PROVE OUR WORTH to potential clients viewing our page! You need to do the same. Sure you have marketing skills, but potential clients NEED examples to make them feel confident paying you. Approach business owners in your niche (i.e. chiropractors) and make them an offer THEY WOULD BE DUMB TO TURN DOWN. Such as, “Hey chiropractor, I am a recent graduate of a top marketing program, but I need a case study to launch my ad agency. I would love to prove my worth to you by getting you 10 new clients. I will manage all the ads and ad costs. What do you think?” Once they reply yes, then you confirm the terms, such as, “Great, thank you! So in exchange for the 10 new clients, I will need a written and filmed review from you, ONLY if you are 100% satisfied. Sounds good?” Never ask for too much. Provide the value and I promise you, they will pay you to keep doing what you are doing! How We Get Clients for our Social Media Marketing Agency Here are some ideas for obtaining your first clients: Work local! Go door to door offering your services. Meeting in-person to pitch your services helps people not feel like they are getting a spam email from you. Plus, working a local market usually equals easier targeting via Facebook ads since you just have a single market. Contact higher-income businesses (attorneys, doctors, accountants, contractors, restaurants, etc.) that have enough income to have an ad spend budget available. Solve their problem with some FREE work! EXAMPLE: Capture 1-2 leads with your own ad spend for XYZ client, then offer the leads for “free” in exchange for future work! Offer a free month (or XX% off) to your current clients for new referrals! Word of mouth wins when it comes to marketing an ad agency! Best Pitch Email While cold email marketing has the LOWEST return on investment for most digital marketing agency owners, the key is to PERSONALIZE the email so the recipient doesn’t feel like 1 of 10 million people that received this SPAM. #1 – Find the user’s CORRECT name and email. I love using LinkedIn, RocketReach, and Hunter.io for email research. #2 – Find something PERSONAL about this person. Typically find something you have in common with them or an accomplishment of theirs you find via social media or find something you can COMPLIMENT the person on (everybody loves a compliment). For example, I will find what college the user went to on LinkedIn and comment on that in the first sentence of the cold email. For example, Hi FirstName, I saw you were on the University of Miami football team?! That is the coolest, I love the Hurricanes. So quick question for you… PITCH EMAIL… Check out this “Best Pitch Email” HubSpot received: https://blog.hubspot.com/marketing/best-guest-post-pitch-example So this is a great pitch email because first of all, it is not generic “Hello I am a marketer, give me your money”. It is personal, direct, and short! Also, this pitch shows that Bryan researched this business and knows about their recent blog posts or news. This marketer then gives a soft pitch and example of his own past work and then gives this potential client an example of what he would do for them to help improve their weaknesses. This is FREE work he did to prove his worth! How to Set Pricing for Marketing and How to Charge for Ad Agency Services This totally depends! What is your desired hourly price? How many employees do you have? ALWAYS have 20-40% margin left after all expenses are paid! This equals NET INCOME / REVENUE x 100 …for example, $200 left after all expenses / $1000 retainer x 100 = 20% margin! Once you start to get referrals from clients and have a nice base of work, you can begin to demand more money. You can also charge for your varying added services or just bundle it all into one price! Some ad agencies charge an upfront setup fee and then a monthly retainer (i.e. recurring charge), while some charge a percentage of the ad spend budget they are managing. Others work commission-only at 10-20% or a fixed rate per sale (e.g. we charge $1000 per solar installation we book for a contractor client). EXAMPLE FEES: Ad Agency #1 — $500 landing page setup fee (i.e. ClickFunnels, etc.) + $1500 monthly retainer as a fee thereafter + fees for each additional service (i.e. SEO, web dev, etc.) Ad Agency #2 — $20% of the ad spend budget (so if the client’s ad spend increases, your monthly fee goes up) Ad Agency #3 — Profit share! The client pays you $100 CPA (cost per action). So you earn $100 per sale, but you run the ads and ad spend so well you drive sales for just $40 per sale… and you make $60! We prefer a BUNDLE retainer pricing approach as we can include the cost of all our employees, plus ongoing asset work for a flat monthly rate. From our experience, customers appreciate a stable rate and us being upfront about no later “upsells”, like our competition. Have a look at our pricing models: https://learn.coursenvy.com/p/coursenvy-marketing-ad-agency-packages Research the Competition Research your social media marketing agency competition and decide what is right for you! One easy thing to do is just contact a local marketer or ad agency in your market and act like a business seeking the specific niche of marketing you’re doing and see what they charge. Once you get a few quotes and pricing packages, you can just undercut them slightly on price OR add a service to justify your higher price! The options and variations are endless! But you will begin to see a theme… the going marketing agency rate is near that 20% of the ad budget or $2000 per month retainers. Outsource Your Work The worst thing you can do is run your entire ad agency all by yourself. You need to ASSUME you will only grow as a business and have a plan in place for scaling your clients and team members. You only have so many hours in the week, so you will eventually need to hire help! Here are my two strategies for new agencies: #1 – Outsource your agency completely to an experienced agency (like us at Coursenvy), but then just add your desired fee on top. EXAMPLE: You find a client interested in having you run their Facebook ads. You charge them $2,250 per month and outsource everything to us for $2,000. You do nothing and make $250 per month. Or just contact us about becoming a referral partner and we’ll give you 20% of any client you bring us for the life of the client (email us: info@coursenvy.com) #2 – Manage everything yourself for your first 2 clients. All the while, create SOPs (Standard Operating Procedures) that you can use as a step-by-step guide for training social media savvy freelancers you hire on Upwork.com by the time you land your 3rd client! The Ultimate Guide to Outsourcing Work and Hiring a Virtual Assistant: https://www.coursenvy.com/the-ultimate-guide-to-outsourcing-work-and-hiring-a-virtual-assistant Digital Marketing Agency Agreements Marketing Agency Client Proposals, Contracts, and More: https://www.coursenvy.com/marketing-client-proposal-contract How to Start a Digital Marketing Agency To continue learning more about “How to Start a Social Media Marketing Agency” enroll in our How to Start a Marketing Ad Agency course included in our modMBA course bundle: modMBA.com

Did you just finish our How to Start a Marketing Ad Agency course? If not, take it here: https://learn.coursenvy.com We have helped over 100,000 students launch their own businesses online… and specifically helped over 1,000 students launch their own ad agency so they could be hired to manage online marketing for other businesses (both online and local brick & mortar businesses). So you have the marketing knowledge, you have some potential clients… NOW WHAT?! You need to close the deal with a professional-client survey, client proposal, and client contract! Client Survey The first step to locking up a contract with your new potential marketing client is collecting information about their company! I do this one of two ways… 1. Create a contact page on your ad agency website asking potential clients questions specific to the marketing service you offer. 2. Create a lead generation page on your ad agency website offering a “FREE MARKETING AUDIT!” You can simply use a contact form builder plugin like Contact Form 7, a custom form in your ConvertKit email marketing platform, or even by creating a Mailchimp Landing Page. Simply ask these potential clients who land on your FREE MARKETING AUDIT page questions specific to the marketing service you offer. Here are some examples: -Company Website -Company Email -Company Telephone -Company Address (if you offer local SEO services and need to see their Google Map, Yelp, etc. online presence) -Company’s Services/Products -Company’s Top Competitors -Company’s Current Website Traffic & Sales -Company’s Website Traffic & Sales Goals -Company’s Social Media Handles -Any Current PPC Ads? Online Marketing Proposals & Contracts Now you being the online marketing professional you are… you can quickly analyze this potential client’s online presence and draft an “audit” (or Client Proposal) of how you plan to fix/enhance/market this person’s business (see the Coursenvy’s Facebook Marketing Proposal/Contract link below for a nice starter template for your audit/proposal)! ***ALWAYS contact a lawyer before signing a contract! Here are some template contracts we have used with clients in the past, but they are EXAMPLES only! We are not lawyers! –Coursenvy’s Facebook Marketing Proposal/Contract -Embed a free SEO audit tool on your agency’s site: http://mysiteauditor.com -Independent Contractor Agreement Template: https://www.docracy.com -Marketing Agreement Template: https://www.pandadoc.com/marketing-agreement-template -SEO Contract Template: https://moz.com/blog/seo-contract-template-a-verbal-contract-isnt-worth-the-paper-its-written-on Good luck landing many new marketing clients!

What is Morning Envy? It is one of the best-guided meditation options available for FREE! This is a morning meditation that is all-encompassing for every type of person, every age… literally everyone who uses the Morning Envy routine loves it and benefits from it! Why in the Morning? Many of our clients and users tell us they “aren’t morning people” and are hesitant about waking up early to start a new daily meditation routine. But our response is always the same… A) Performing the Morning Envy routine in the morning is a CRUCIAL part of starting your day off on the right foot. Starting your day with MorningEnvy.com first, will start the SNOWBALL of the many other successes you will accomplish throughout the rest of your day. B) As Tony Robbins said, “If you don’t have 10 minutes for your life, you don’t have a life!” The Morning Envy routine is a less than 10-minute guided meditation! You really don’t have any excuses! You were already going to be asleep, so I know you have the time available… just look at the 10 minutes of “lost” sleep as the greatest possible investment in yourself! Take Action! Set your morning alarm for 10 minutes before you normally wake up and bookmark MorningEnvy.com for access to your new daily routine! Once you wake up, don’t waste any time… go to the bathroom, rinse your face, then sit down and begin your Morning Envy routine. The sooner you begin after waking up, the better! Watch Morning Envy on YouTube Download Morning Envy Audio Files Would you like the MP3 file of this 10-minute meditation to download directly to your phone, computer, or audio playing device? Simply enter your name and email below and we will email you a download link for the Morning Envy 10-minute guided meditation! Submit your info below: The Morning Envy Routine The Morning Envy guided morning meditation is an all-encompassing routine that will improve every aspect of your life. Each segment of this guided meditation builds on the last, preparing you for the perfect day and perfect life! #1 – BREATHING Have a seat. Close your eyes. Relax. Now take a deep breath in through your nose, fully expanding your chest. And exhale through your mouth. Count to yourself with each breath in… and out. 1 in. 2 out. 3 in. 4 out. Repeat this for a total of 60 seconds. Remember to focus on your chest expanding to its fullest. Counting in… and counting out… with each breath. You may lose count or get distracted by your thoughts, but that’s ok. This time is for you to practice letting your thoughts pass by, while you focus on breathing. If your mind wanders off, remember… focus on each deep breath into your nose… and out through your mouth. Always return the focus to breathing. Let any distracting thoughts or emotions pass through your mind as you breathe. Your goal is to channel all these distractions into a river of thoughts and let them flow right by you. YOU are the one in control! Focus on the rhythm of your breathing. The rising and falling of your chest. In… and out. Take one last deep breath in through your nose… and out through your mouth. #2 – GRATITUDE Now keeping your eyes closed, let your breath return to its natural rhythm. Next, I want you to think of three things you are grateful for. It can be a person, a moment, an experience… anything! Think of the first thing you are grateful for. It can be as simple as being thankful that you are alive today. THE STATISTICAL ODDS OF BEING A HUMAN are 400 trillion to 1. You might not always like the human being situation you are in, but that is just a limiting belief you have about yourself. YOU being born are the same odds of me winning the lottery 10 times in my life! The fact that you are alive today, listening to this, means that you are 1 in 400 trillion special! Now think of your second moment you are grateful for. Really step into that memory with your mind and FEEL the gratitude. See and hear that moment. Smile how you smiled that day. Fill yourself up with that gratitude. Now think of a third thing you could be truly grateful for. Think of anything. It could be from your childhood. It could be from yesterday. Something or someone that gives you tremendous gratitude when you focus on it. See it, feel it, be there. Fill up with gratitude! #3 – VISUALIZE Now keeping your eyes closed, begin to visualize the life you want. As Tony Robbins said, “Don’t think about making it happen, see it as DONE!” What do you want to make happen today, this month, this year? What is your life’s purpose? Think about all of your goals… personal goals, work goals, every goal you have. Visualize what it will look like when you accomplish your goals. What will it feel like when you reach your goals? Visualize yourself with everything you have ever wanted. Now focus on today. Visualize the day going perfectly. You are enjoying your work. You are smiling and laughing with friends or family or your significant other. YOU are enjoying your life! Imagine yourself accomplishing everything you’ve ever wanted. What will it look like? How will you feel? What experiences, values, possessions, and people do you see? Visualize every detail you want in your life. Health and fitness, emotions, finances, relationships… Visualize your perfect life. #4 – JOURNALING Now slowly open your eyes. Blink and let your eyes adjust. Stretch your arms and neck. Now grab your journal and a pen… or simply open the notes app on your phone. At this time, I want you to focus on what is most important to you. What you write down should be expressed as a sentence beginning with “I”. EXAMPLE: I am happier every day! I am healthier in every way! I am a leader! I run XYZ business that earns $XX per month. ***These will change as you grow over time and accomplish everything!*** This is to remind you of how capable YOU really are of accomplishing anything! WRITE down your goals, your visualized successes, your life purpose, your ideas, your priorities, your affirmations… By writing these down, we are committing ourselves to these thoughts and therefore increasing our level of internal motivation! As Muhammad Ali said, “It’s the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen!” Write down the results you are committed to creating! As Steve Jobs said, “If today were the last day of my life, would I want to do what I am about to do today?” Whenever the answer has been ‘NO’ for too many days in a row, YOU know that you need to change something. Only YOU have the power to pursue whatever you want! With each statement you write in your journal, your confidence will increase! Now finish writing your last journal entry for today… PRO TIP: I like to use S.M.A.R.T. goals! S = Specific (involve a precise number) M = Measurable (capable of being evaluated on results in X days) A = Ambitious (think big, world-changing ideas) R = Realistic (the goal must be realistic and attainable given your current resources) T = Time-Bound (have a set end-date) EXAMPLE S.M.A.R.T GOAL: I will partner with 10 local restaurants that don’t offer catering delivery and 10 local corporate companies by X date (which is 60 days from now). I will provide delivery, setup, and breakdown for lunch catering at these businesses. #5 – GET PHYSICAL Ok, now stand up. Shake out your arms and legs to get your blood flowing again. Now get down on the floor and do 30 pushups… or as many as you can in the next 30 seconds! Ready. Begin! Whether this is your first pushup or if you can do a thousand pushups per day… this is a task I need you to complete, in order to begin the snowball of everything else you WILL accomplish today! You may be getting tired. You may drop your knees, but push, through! Come on! You’ve got it. Keep going! Alright, just a few more! Great job! Relax! #6 – PERSONAL DEVELOPMENT Now the last thing I ask of you, before you start your day, is to remember to invest in your personal development daily. Whether that is attending a conference, watching a YouTube tutorial, practicing your skills, taking an online course, or reading a self-help book… you NEED daily personal development! As Jim Rohn said, “Your level of success will NEVER exceed your level of personal development.” If you want success in any area of your life, you have to first develop yourself and your skills in that area. Before you get busy with your day and forget about personal development… I suggest you go grab your morning coffee or tea right now and sit down with a self-help or personal development book of your choice. Even if you only read for 1 minute, you may learn a new idea or concept that you can implement into your day! I suggest setting a minimum goal for pages to read every day. Reading just 20 pages per day equals about 50 nonfiction books per year! Think about how much you will learn from 50 books in a years time! The fastest way to achieve success is to model successful people who have already done what you want to accomplish; which can easily be done by reading these successful people’s books, biographies, taking their courses, and so on! So remember, every day you skip this routine, or skip working out, or snooze your alarm, or skip your personal development… Every choice you make is a step toward the identity you WILL become! You may know someone in your life who says “someday… someday I will pursue my dream!” So… how is that CHOICE to delay their dreams working out for them? Choose to start today! Eliminate “I have to” from your vocabulary and replace it with “I choose to”. Everything in your life is a choice… so choose to live your best life! #7 – ACCOUNTABILITY Congrats! You’ve completed the Morning Envy routine! Now go take this momentum into your day! Make sure to share MorningEnvy.com with a friend, so you can be each other’s accountability partners on your journey to a successful life! You are less likely to give up on ANYTHING when you have someone holding you accountable! #8 – SLEEP In order to wake up READY to conquer the day, you need a great night of sleep! Now I’m not going to tell you a perfect number of hours of sleep because every body type is different. I know some people who are perfect with 5 hours of sleep, while some need 8 hours minimum! What I will share with you are two things that have helped me dramatically with my quality of sleep. First, is a continuation of the JOURNALING step from above. We all have so many things we do each day and those things don’t magically stop when you lay your head down on your pillow at night. So what I do is pull up my phone’s note app before bed and write down anything on my mind… this can be to-do lists, concerns, thoughts, goals… ANYTHING! By writing down these thoughts bouncing around my head, I find it extremely helpful for clearing my mind before I go to sleep. Second, we all stare at too many screens throughout the day. Our bodies were not physiologically made to look at blue light for 8+ hours per day! That is why I use BlueBlocked.com glasses. Blue light blocking glasses are highly effective at blocking the blue light that emits from your TVs, laptops, and mobile phones. Blue light is scientifically proven to disrupt your natural sleep hormones… so that is why I choose to block it as often as possible throughout the day with blue light glasses. Share Your Success It takes an average of 30 days to create a new habit, such as listening to and practicing this Morning Envy routine every morning for 10 minutes, without missing a day. So now your task is to go choose your accountability partner to share this with and start the 30-day #MorningEnvy challenge tomorrow morning! Like yourself, we at Coursenvy are always learning, so we greatly value any and all feedback! Please email testimonials, feedback, and/or constructive criticism to: info@coursenvy.com And make sure to use the hashtag #MorningEnvy when you share www.MorningEnvy.com on your social media. Share it with your friends, co-workers, family… everyone will benefit from this life-changing routine! EXAMPLE SOCIAL MEDIA POST YOU CAN COPY/PASTE: Voted “Best Under 10 Minute Guided Morning Meditation” #MorningEnvy www.MorningEnvy.com